The customer-oriented bag matrix to support the design leather bags
نویسندگان
چکیده
This study aims to propose a new design method to help designers design new bags meeting customers’ perception. The method is structured by a matrix that maps semantic values of customers’ perception to product visual form and technical features (design attributes) of products to be manufactured. It leans on quality function deployment (QFD) concept to evaluate the relationship matrix between semantic adjectives and design attributes. The semantic values will be used to guide for designing new products. The method is in 2 steps. The first aims to create the customer-oriented bag matrix. The second aims to support how to use the customer-oriented matrix to design a leather bag.
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